As a woman, I am passionate about fashion. Louis Vuitton executive designer, Marc Jacobs, commented, “Fashion isn’t a necessity. It pulls at your heart. It’s within. You don’t need it. You want it.” Louis Vuitton and Gucci are two of my favorite fashion brands. These brands present the classical, elegance, and timeless design of Europe. For over a century, Louis Vuitton and Gucci win consumers’ hearts, and brings profit margins to businesses even during wars and tough economic environments. In the digital era, both brands pursue new technology and uses social media trends for marketing and promoting their produces. Here, I will glance through the bag categories for comparisons with their social media platforms, and disclose how they use and leverage social media.

Louis Vuitton Malletier, known as Louis Vuitton (LV) is one of the world’s most valuable luxury brands, based in France and founded in 1854 by Louis Vuitton. Its 2012 valuation is $25.9 billion (wiki). Besides selling its’ products through standalone boutiques and leasing space in expensive department stores, it engages in e-commerce through its website. Facebook, Twitter, and newsletters are the main platforms. On its Facebook page, “a world of elegance, inspiration and innovation” shows it strategy. Their elegant design is use on Facebook and Twitter with natural backgrounds enhancing the different product series. Review and Likes numbers show brand’s popularity. On the top of Louis Vuitton Facebook page, “13,456,928 likes • 217,936 talking about this” is under the LV monogram. The overall layout is elegant and clean.

On the contrary, Gucci creates a colorful and diversified website. Besides Facebook, and Twitter, it has Pinterest, Tumblr, Google+, Four Square, and YouTube (3,018,025 views and 8,865 likes). Founded in Florence, Italy in 1921, Gucci represents world class luxury, Italian heritage and modern style (Gucci site). Gucci is noted for crafting master pieces. Gucci’s heritage is its craft philosophy, not only for its product but also in its digital flagship website. On the site, Gucci Style ties in with Apple, where consumers may down load Apps about its Featured Playlists, which includes campaigns, fashion shows, fashion events, fashion craft, fashion kids, and fashion projects. It also has customer reviews (10,677,627 likes and 112,749 talking about this), ratings, and screen shot features. In order to attract traffic, Gucci’s website uses the within link technique which shows current trends and hot topics about cooking, lifestyle, tech information, and education. The campaign slogan is “Chime for change” (Gucci site).

For more information about Louis Vuitton and Gucci use and leverage social media for brands marketing, please visit

https://www.facebook.com/LouisVuitton

https://www.facebook.com/GUCCI

Hello, Everyone

These are top five posts in my website.
1. Interview #1 – Interview Connor Page, Co-Director of Social Media Website at Temple University’s Honors Program
2. Infor 2- Supply Chain
3. Water Action Hub
4. Water- the most basic need for living
5. Clean Water for Drinking and Cooking

Thank you for checking it out!

Briefing Globalization – IBA Trip to the United Nations

Along with 40 members of the International Business Association, I visited the United Nations Headquarters in New York on April 12, 2013. A theme is the UN Global Compact Organization (UGO) leverages and partners with businesses which committed to their operations and strategies the ten principles involving human rights, labor, environment, and anti-corruption as outlined in their chart (unglobalcompact.org).
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Water Action Hub is one of the UGO programs, designed to help organizations who engages to improve water management in regions of critical strategic interest. So far, there are 111 organizations engaged in water-related collective action activities. 104 projects are located in 247 countries and areas (wateractionhub.org).

Founded in 1949, the United Nations Headquarters becames a symbol of peace and a beacon of hope. Aligning with “peace, human rights, and development” goals, the UGO program has grown to become a critical platform for the UN to engage effectively with enlightened global business (UN Secretary-General Ban Ki-moon). Business is a primary driver of globalization, and it will benefit both economies and societies.

Sources:
unitednation.org
unglobalcompact.org
wateractionhub.org

Create good useful content and it will most definitely increase site traffic and social impact. How do you discover what your influence with social media is? What is the standard for social influence? Both Klout’s and Kred’s websites supply platforms for measuring social influence and involvement, but I think that Kred is more accurate for it has more variable measuring tools. Kred allows brand managers and strategists to identify, prioritize, and engage their most valuable influencers. Under story, rewards, and brands three categories, there are charts and maps to measure influence: top communities, 30 day follower count, influence and out research, and top locations. You may endorse your friend by giving +k, or use interactions with others. My Kred Communities Score covers a variety of subjects which tracks the individual’s overall social media influence. Meanwhile, Klout only offers a 90-day score history chart for measurement.

I interviewed Mr. Cox, the CEO of Geo-Life, Inc. a non-profit organization that provides technical help and solutions for clean water projects in developing countries in Africa, India, and Southeast Asia.

• Clean drinking water is a big issue in developing countries. When I worked in Africa, I saw people drinking water from the rivers where they bath and wash clothes. What is Geo-Life’s mission?

Our main goal at Geo-Life.org is to bring clean, safe drinking water to communities in developing countries that are lacking. The job is big, and we need help to spread awareness. People in developing countries need strong advocates who are willing to work hard to help spread awareness of this water crisis. Too many people are becoming sick and dying from waterborne diseases. Every 22 seconds, a child dies from a waterborne illness.

• How about your projects?
To prevent this from happening, knowledge is the key. The more people know about the water crisis, the more we can accomplish. The individual projects are small, but the effect is huge. For example, a big project would be providing a single drinking water well in a village of six hundred people, and a small project would be a filter system that provides clean water to a family of five in a remote area.

• How does your company use social media to promote your brand?
With 800 million people who do not have access to clean, safe drinking water, we have a lot of work to do. Approximately two thousand projects have to be completed to help one million people. Working together, we can begin to help the 800 million people who live on less than a dollar a day and do not have the power or position to do much about it. By joining forces with Geo-Life.org and helping us leverage grassroots awareness, you can give these men, women and children clean water and a healthy chance in life.

• So, how can we help?
The first step is to inform all your friends and family of the problem and how they can help. Use every social media outlet you have available, including school and work. Raising awareness can do a lot!

Water related diseases kill 2.2 million people every year, and the majority is children. 27,000 children under the age of five die every week because their bodies aren’t strong enough to fight diarrhea, E-coli and other illnesses.

Thank you and your organization for helping to save lives!

For more information about Geo-Life and their projects, please visit http://geo-life.org/

I interviewed Connor Page, a co-director of HonorsLounge.com, who was introduced to me by Dr. Ruth Ost, the Director of Temple University’s Honors Program. Connor is a sophomore Psychology major and Arabic minor. As a native of Sitka, Alaska, Connor has four passions: bears of all shapes and sizes (including the Chicago Bears), humanistic psychology, Chuck, and writing articles. See the link for the article http://www.honorslounge.com/?p=3319 . We sat down and had a chat about the Temple University’s Honors Program Social Media Website-HonorsLounge.

As Connor mentioned, the HonorsLounge.com has a talented student crew. Although the crew members came from different background and majors, they are all passionate about social media. They volunteer their time and use their expertise to create the honors website from scratch. Film and art major students design the web, and English major students are in charge of editing and writing. For instance, Jacob, a film major, bought his creativity to web design. The distinguishable characteristics of the site are that HonorsLounge focuses on life experience, rather than academic performance as normal student websites do. Readers enjoy the site and at the same time they take “life” lessons from the material by providing feedback and a “thought blocks”.

There is variety page with 28 categories and 3 subcategories covering subjects such as books, contests, courses, sports, food, events, movies, music, videos, and fashion. Flickr, Twitter, and Facebook are the main platforms for the HornorLounge’s social media network. Members’ sharing and searching articles on Facebook increases site traffic dramatically. HonorsLounge’s readers are not limited to honors students. Connor told me a story about Laruen, an English major and television writer, who got an internship because an employer read her blogs on the site and was impressed by her talent. HonorsLounge therefore became a vehicle for communication not only between students on campus, but also between students and potential employers in the work force. Also, Connor got Arabic scholarship abroad because of his involvement in HornorsLounge. In the past two years, 7 out of 19 HornorsLounge posts won international recognition because of their high standards of quality and reflected skills. Moreover, Blogging is becoming a teaching tool for both writers and readers. . HornorsLounge’s biggest competitor is Temple News, but Connor is confident that the site’s snipes and broad style will attract more online followers as time goes by.

As an honors student, I wish HornorsLounge the best of luck and hope it achieves huge success in the future. I also hope to be involved in more social events and activities. Lastly, I am very thankful for Dr. Ost and Connor. Their help made this inspirational interview possible by sharing their amazing story with everyone.

Hello! everyone,
This is our group video – how to use Four Square.
Thank you for checking out!

Social media event #1

This week, our social media guest speaker was Jessica Lawler who is an alumni of Temple University. Currently, Jessica is a marketing and communications coordinator at “Visit Bucks County”, the official tourism promotion agency for Bucks County. The mission of “Visit Bucks County” is to increase visitation to Bucks County by effectively marketing its heritage and its diverse sites and attractions. At the tourism office she is responsible for content creation, e-communications, event planning and assisting with public relations, social media, advertising and marketing initiatives.

During her speech, she gave us the landscape of different social media platforms like Twitter, Facebook, YouTube, Foursquare, Printerest, Instagram, Google+, and Foodspotting. By targeting different tools of social media, she showed both overall strategies and amazing detailed techniques through visiting individual’s websites. By showing us schedule post technique in Facebook and Twitter, would increase web traffic dramatically. She also focused on explaining websites involved Info graphics because it was a growing trend for social media. She gave us insightful thoughts about the nature of social media tools.

Finally, she summarized her tips for social media:
• Unique voice: do not follow or copy others
• The content is king: quality and relevant posts or blogs
• Engage and interact with readers: build strong relationship with readers through hosting special events and campaigns
• Compelling photo is the key: fit into a fast pace lifestyle
• Post consistently: form habit
These tips are essential and extremely helpful for the new up starts like me with social media. I hope she can come back again as a guest speaker.

Links:

http://www.linkedin.com/in/jessicalawlor

http://visitbuckscounty.com/history_culture/landing.asp

Hello, everyone,
This is a short Animation video – clean water for drinking and cooking.
Thank you for visiting.

Clean Water for Drinking and Cooking by tud30834 on GoAnimate

Animated Presentations – Powered by GoAnimate.