As a woman, I am passionate about fashion. Louis Vuitton executive designer, Marc Jacobs, commented, “Fashion isn’t a necessity. It pulls at your heart. It’s within. You don’t need it. You want it.” Louis Vuitton and Gucci are two of my favorite fashion brands. These brands present the classical, elegance, and timeless design of Europe. For over a century, Louis Vuitton and Gucci win consumers’ hearts, and brings profit margins to businesses even during wars and tough economic environments. In the digital era, both brands pursue new technology and uses social media trends for marketing and promoting their produces. Here, I will glance through the bag categories for comparisons with their social media platforms, and disclose how they use and leverage social media.
Louis Vuitton Malletier, known as Louis Vuitton (LV) is one of the world’s most valuable luxury brands, based in France and founded in 1854 by Louis Vuitton. Its 2012 valuation is $25.9 billion (wiki). Besides selling its’ products through standalone boutiques and leasing space in expensive department stores, it engages in e-commerce through its website. Facebook, Twitter, and newsletters are the main platforms. On its Facebook page, “a world of elegance, inspiration and innovation” shows it strategy. Their elegant design is use on Facebook and Twitter with natural backgrounds enhancing the different product series. Review and Likes numbers show brand’s popularity. On the top of Louis Vuitton Facebook page, “13,456,928 likes • 217,936 talking about this” is under the LV monogram. The overall layout is elegant and clean.
On the contrary, Gucci creates a colorful and diversified website. Besides Facebook, and Twitter, it has Pinterest, Tumblr, Google+, Four Square, and YouTube (3,018,025 views and 8,865 likes). Founded in Florence, Italy in 1921, Gucci represents world class luxury, Italian heritage and modern style (Gucci site). Gucci is noted for crafting master pieces. Gucci’s heritage is its craft philosophy, not only for its product but also in its digital flagship website. On the site, Gucci Style ties in with Apple, where consumers may down load Apps about its Featured Playlists, which includes campaigns, fashion shows, fashion events, fashion craft, fashion kids, and fashion projects. It also has customer reviews (10,677,627 likes and 112,749 talking about this), ratings, and screen shot features. In order to attract traffic, Gucci’s website uses the within link technique which shows current trends and hot topics about cooking, lifestyle, tech information, and education. The campaign slogan is “Chime for change” (Gucci site).
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