Prof. Johnson's Course Instructor Blog

Thank You

Prof. Johnson — Wed, 15 May 2013 16:56:53 +0000

Thank you all for a great semester!

The course Gradebook is updated to show your final course grade. I will be loading these up to the official grading system on Friday.
You all totally blew me away with completing student feedback forms. We ended up with a 96% completion rate. Take a bow!

Best wishes to you all for future success. Keep in touch!

Have You Filled Out Your Student Feedback Forms Yet?!

Prof. Johnson — Sun, 28 Apr 2013 14:36:45 +0000

Have you filled out your student feedback forms yet?

Right now is a great time to visit http://esff.temple.edu/!

Announcing Six More Activities

Prof. Johnson — Thu, 25 Apr 2013 16:25:36 +0000

Here’s six more activities you can do…

CONTENT.BRANDCOMP – Pick a product category that you are knowledgeable about and interested in. Choose two products/brands in that category. Compare and contrast the social media presence of those two brands. Document in a blog post (on either your own blog or the class blog).

CONTENT.XMARK – Document 3-5 examples (via photos) of cross-marketing between something physical and the web. For example, it could be the use of a URL in an advertisement. Assess the effectiveness of each of your examples. Document in a blog post (on either your own blog or the class blog).

SETUP.IFTTT – Create an account at IFTTT.COM and activate at least 3 channels (e.g., your blog, Twitter, Facebook, YouTube). Create (or configure) at least 2 recipes. Document what you did (and why) in a blog post (on either your own blog or the class blog).

CONTENT.GROWTH -
(1) Review this presentation on growth hacks (it’s long but easy to go through): https://www.crunched.com/access/f6bccd5ef21b7901fd3bc861e303a1e7?page=1
(2) Pick a popular mobile application or game to install and familiarize yourself with, and
(3) document (either on your own blog or the class blog) in what ways that app/game/service uses any of the growth hacks.

NETWORK.FACEBOOK – Post something on a Facebook Page (e.g., the class page, the Fox MIS dept. page, the TU page, the Fox School page, a brand page, or anything page you “LIKE”) that receives at least 3 shares and 10 likes.

NETWORK.YOUTUBE – Post a new original video (topic and length your choice) that gets at least 100 views and at least 10 likes. After you reach that threshold create a blog post on course blog with embedded video and discussion of how you promoted the video.

Have fun!

Traffic Report #3 Template

Prof. Johnson — Mon, 15 Apr 2013 18:06:23 +0000

Thank you to SC for reminding me I needed to post the Traffic Report #3 template!

Here it is: Traffic Report 3

Please hand in your hard copy at class on Thursday.

Announcing Five New Activities

Prof. Johnson — Tue, 09 Apr 2013 20:30:14 +0000

Here’s five more activities you can do…

CONTENT.INFLUENCE – Sign up with Klout and give StevenLJohnson a +K; sign up with Peerindex or Kred as well; write a blog post about which you think is more accurate (and why). To submit: provide the URL of your blog post.
NETWORK.PINTEREST – Create a board at pinterest with at least 10 items either (a) in the theme of #TempleMade or (b) related to your personal course blog topic. (If you have already a board like that, add 10 new items to it to earn the achievement.) To submit: enter link to appropriate Pinterest board as the URL.
NETWORK.TUMBLR – Create a Tumblr and reblog (or post) at least 10 items. (If you have already a Tumblr, add 10 new items to it to earn the achievement.) To submit: enter public URL for your Tumblr (it will look like name.tumblr.com).
NETWORK.INSTAGRAM – Sign up for the mobile phone app Instagram and post at least 10 pictures. To submit: enter your Instagram userid in the URL field (e.g., mine is StevenLJohnson).
NETWORK.VINE – Sign up for the mobile phone app Vine and post at least 5 videos. To submit: enter your Vine userid in the URL field (e.g., mine is StevenLJohnson).
NETWORK.FOURSQUARE – Sign up for the mobile phone app Foursquare. Check in to at least 10 places (including our class room and Prof. Johnson’s office), do at least one tip, and leave at least one topic. To submit: enter your Foursquare userid in the URL field (e.g., mine is StevenLJohnson).

Unless otherwise noted, to submit the activity enter the URL either for your public profile on the site or provide your

I think they are all pretty self-explanatory. If you have questions about how to complete any of them, please leave a comment.

Further clarification on remaining Infographic assignments

Prof. Johnson — Mon, 08 Apr 2013 13:18:15 +0000

Here is clarification on additional requirements for the remaining infographic assignments (the individual one and the group one):

It must clearly state the authors and should state the infographic is for this course. Recommended text to include near botom of the infographic is: “This infographic was created by name(s) for Temple U. Fox School of Business course Social Media Innovation taught by Prof. Johnson in Spring, 2013.”

It must explicitly state all sources. A good way to do this is reserve use space at the very bottom of the infographic to list source weblinks (see example below).

It must be created with the Pro version of Piktochart (e.g., no watermark appears). (Note: if you are more comfortable use a full-featured graphics editing tool, contact me and we can discuss waiving this requirement.)

Please do not hesitate to ask questions if any of this is not clear.

And, here’s an example of Infographic created by student team in Spring, 2012 with authors and sources included at bottom (click for larger image).

Blog Name Changes

Prof. Johnson — Sun, 07 Apr 2013 14:23:34 +0000

Thank you to everyone in the class for contributing ideas and participating in the collaborative filtering process to generate tag lines for the class. I enjoy hearing all of them and was able to apply several to our blogs.

The MIS3538 Course Portal (http://socialmedia.mis.temple.edu/) is now called Gamification: How to Win in Social Media
The Community Participation Hub (http://socialmedia.mis.temple.edu/community13s/) is now called Get Social. Be Social. Live Social.
My MIS department blog (All Social) has a new tagline, “Where Business Meets the Blogroll”.

Also, congratulations to Team 4 for earning the most votes. You’ll see a few extra Quest Points in your total soon.

Individual Term Paper Guidelines

Prof. Johnson — Fri, 22 Mar 2013 14:49:37 +0000

Here are guidelines for the individual term paper due at the end of the semester. I’ve also added some brief recommendations to help you do as well as possible on this assignment.

You may submit the term paper (via email) any time after Week 13 of class: in the two weeks between 5:30PM on April 25 and 8PM on May 9.)

Term Paper Guidelines

At the end of the semester, a final 5-7 page report documenting your class experience is due. This report has three major components:

Section 1. At least 1 page of analysis of your website traffic with detailed information from Google Analytics, including at least one segment analysis. Other appropriate topics include trends in traffic and most popular content.

Recommended: In addition to 1+ page of discussion, consider including one or more graphs based on your Google Analytics data. These can either be shown as Figures within the document or as additional Appendix at the end of the document.

Section 2. A reflection on what you learned during through:

Class Preparation and Participation,
Community Hub Contributions,
Participation in The Quest,
Social Media Activities, and
Group assignments.

Recommended: To ensure that you have addressed each component, consider creating a sub-header for each one with a minimum of several sentences in each sub-section. If you are not familiar with the expectations for a reflection you may find this guide helpful.

Section 3. An evaluation of lessons learned from your Social Media Activities. Include:

Recommendations of at least three things you would do the same again, and
Recommendations of at three things you would do differently in creating another blog in the future.

Recommended: Make sure you have at least 3 in each category (same, different). It is better to have 3 insightful ideas in each rather than 5 mundane ones. Also, avoid the temptation of making all of the “different” items the exact opposite of your “same” ones.

Summary

To meet expectations the end of semester report must be submitted on time that substantively addresses all of the above elements and sub-elements. Submit your paper to me via email in either a .DOC or .PDF format.

Recommended:

Plan ahead. This is the kind of paper that is best written in multiple sittings with plenty of time to proofread your final copy before submission.
The length guidelines are purposely vague. More important than length is that you submit a professional document that meets all of the stated requirements.
This is your opportunity to demonstrate what you have learned for the semester. For students “on the edge” between grades, the term paper is frequently the deciding factor.

Good luck! I look forward to reading your submissions.

Group Assignment #2 Videos

Prof. Johnson — Thu, 21 Mar 2013 19:33:08 +0000

~~Videos submitted by 3:45pm today~~. All submitted videos:

Twitter: Twitter in two minutes – by Team Yo South Philly
Flickr: Flickr.com How To by Team DMT
Instagram: Instagram Tutorial Team Casamento
Pinterest: Pinterest Video – Emily McFadden and Ancy Thomas
FourSquare: How to Use Foursquare – Team Think of a Better Name
Reddit: Group JMPC: Reddit video
FoodSpotting: Team Awesome: FoodSpotting
Weibo: Weibo Video by Team 3+1 (Chunyong Huang, Xiujuan Chen, Xin Qu and Yixin Lin)
Twitter: Social Media Mafia – Twitter Video
Facebook: Facebook Video by Sunghee Hong, Thomas Lyons, and Benny Nasimeuang
Reddit: Just the Three of Us: Reddit Video
TripAdvisor: Blogger Buddies: TripAdvisor Video (Jonathan Abraham, Julie Ho, Bethany Bauer, and Kathryn Cudemo)
Facebook: The Innovators: Facebook Video (Johnie Gray and Laqwonda Wilson)
StumbleUpon: What is Stumble Upon? by Campus Recs’ Finest
Yelp: group project-video of yelp ( Li Jiang, Anh Nguyen,Chen Feng)
LeapLeap Motion – Roshan Choithram and Pablo morachimo

Sharing and Printing Piktochart Infographics

Prof. Johnson — Thu, 21 Mar 2013 16:04:55 +0000

Here’s some pointers on how to share (or print) an infographic you’ve created with Piktochart.

With your piktochart open, find the button (look ^up^) that says Export.
To print the image, choose download, save it to your computer and print from there.
To share the image on your blog either (a) upload a saved image to your blog or (b) choose the Piktochart open to publish HTML, then use the embed codes.

Still have questions? Check the Output (Image and HTML Export) section of the Piktochart FAQ.