I looked into the social media tendencies of both Dell and Samsung.At first, I assumed that they would have differing social media strategies simply because they are different companies.What I found was interesting. Both companies actually have the same social media presence. Both companies utilize a combination of Facebook, Twitter, linked in and engage for the same reasons. I think this shows that for a business application, similar companies will use the same tools for similar reasons.

After doing some research as to how they used these tools I found that:

Twitter : Is used for user engagement, creating excitement, creating a brand personality

Facebook: Is used to engage directly with users. Crowd source ideas, Gain an understanding of the consumer landscape, Address common problems amongst customers.

LinkedIn: Foster business relationships and gain the same information they gain from Facebook.

I found it interesting that both companies use Facebook and linked in. It appears that they are strategically targeting both the consumer and business side of their industry.However, it seems like Samsung is doing a bit more with social media than Dell. Samsung uses their social media to not only reach out to its customers, but to its entire demographic(Technology enthusiasts). Samsung frequently tweets out information from the consumer electronics shows and other industry trade shows. This fosters brand loyalty through other means than keeping a customer who brought the product excited about new products.

In closing, Dell and Samsung use social media similarly ,but their are differences. They both use social media to engage customers and maintain good relations with them, however Samsung uses it to promote their brand to those who don’t even use its products. This just proves that the same social media approach can be used very differently with widely differing results.

Hey guys, Started using IFTTT to make managing my social media presence easier!

Here is an example of how you can use it

I made 3 recipes for managing my social identity. All of these work together to make keeping my social media accounts updated .

Recipe 1:This recipe creates a post on my blog every time I upload a video. This way those of you who aren’t already subscribed to me on YouTube get updates just as quickly as my YouTube fans.

Recipe 2:I made this recipe to keep my twitter followers in the loop. Each time I post a video, a tweet goes out with a link to the video.

Recipe 3: This one lets all my Facebook friends know when I make a blog post. This recipe completes the chain as  now my Facebook Friends get updated when I post videos at the same time that my twitter followers do!

Image from: Salon.com

http://www.darkreading.com/security/client-security/240152827/researchers-analyze-brainwaves-to-authenticate-users.html

Interesting concept, I posted a few days ago about Paytango and made a point concerning not being able to change the authentication method in event of a security breach. This is a much better idea. Imagine that you are sitting at your computer and are greeted with a password prompt. You sit and think “gee what was my password again?” and bam you are logged in. Your password was “thinking about remembering your password”. Crazy right? Again like I always love doing, time to poke holes in it.

Brainwave patterns are susceptible to changing without you being aware of it. What happens when you login to your computer one day and kick your pc on the floor. You say “&*(^(&^*^!!!” and go on your merry way. But, your brain remembers that you kicked your pc and felt pain when you were thinking about your password for the brain scan. Now your pass-brainwave is different, so now what do I do?This unpredictable event would change your password.

This is similar to the issue of how simple everyday things can cause panic attacks in some people because something happened to them when they were performing the task. One day you got hit by a car while you were sitting at a bus stop? Well, reading new papers or bus stops might give you a panic attack next time around. If I’m using the memory of reading a news paper as my password and my brain waves change, I’m locked out.

Hopefully someone smarter than I am figured out this wouldn’t be a problem.

So I previously made a blog post about how Social media is changing the way we interact with each other(http://socialmedia.mis.temple.edu/techpulse/2013/02/22/)

Well its definitely changing how people use their time.

Here Is an info graphic:

Image from : io9.com

http://io9.com/is-it-time-we-got-over-the-taboo-against-human-enhancem-465802253

This article poses an interesting question. Should we start modifying ourselves with technology? I would think that the answer should be yes, but their is a lot to consider. I’m going to skip over the limitations, disadvantages, and funding questions and talk about the human condition. What happens when a person is so augmented that they are simply better than another human being in society? They don’t get sick, they run faster, jump higher, think faster, and make the average human look useless. How can individuals who choose not to augment themselves keep up with those of us who do? Would job opportunity begin to require augmentations? Why hire a non augmented human for software design when the augmented human can speak and understand machine code? Why hire a fire fighter that can catch fire?When is a person old enough to augment? do we augment children or adults?

All of these questions need to be answered and some of the answers will not be comfortable.I foresee a lot of legislation going against augmentation when it should be discussed instead of banned. I would be up for augmenting myself, but there are some parts of me I’d rather remain human. Lets not even talk about the fear of getting your legs “hacked” over the internet and getting waled into an intersection. That is  crazy.But it is things like that necessitate  detailed discussion.